Thursday, August 16, 2007

UpRight aerial lifts to be rebranded Snorkel

By Amy Materson, originally posted on EquipmentWorldMagazine.com

Following acquisition for $100 million earlier this year by the Tanfield Group, Snorkel has expanded its line of aerial work platforms, adding eight former UpRight models to the company’s line. The models include electric scissor, mast and articulated boom lifts.

The move allows Snorkel to expand into a full-line manufacturer and offer smaller electric lifts as well as rough terrain scissors and big booms, says Darren Kell, chief executive of the Tanfield Group. Kell says Tanfield will benefit two ways, in fulfilling demand for these machines with Snorkel’s customer base and allowing Tanfield to compete for large rental fleet business.

Some of the new lifts will be produced at Snorkel’s Elwood and Wathena, Kansas, facilities.
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